The Famous Italian Brand Name for Biscuits and Bakery Products

When it comes to bakery products and biscuit brands, few companies can touch what Lazzaroni brings to the table. The Lazzaroni brand incidentally is manufactured by the Italian manufacturer known as D. Lazzaroni& C. Spa. Thanks to the Amaretti di Saronno product, Lazzaroni has become quite the renowned and heralded Italian brand. It’s an industrial complex when it comes to biscuit production. Many Italians are familiar with the name and most of Europe has come across their products. Part of the reason for this is because Lazzaroni-branded biscuits and pastries have been produced since long ago in 1888. It’s older than some countries, governments, or republics. It’s older than sliced bread, so it’s the best thing before and since sliced bread for some people.

History of Lazzaroni

* In the start of the 18th Century, Carlo Lazzaroni and the rest of the Lazzaroni Family moved from Valtellina to Saronno in order to start an artisan business involving Amaretti di Saronno. The company was inherited by the sons of Carlo, Davide and Paolo. In the mid-19th Century, Paolo moved to Monza in order to start production of liqueurs and mostarda. As for Davide, he continued production of amaretti within Saronno right before the cathedral while shipped by horse transportation.

* Davide’s son, Luigi, joined the company in 1888 alongside the development of rail transportation. The D. Lazzaroni& C. Spa became the new legal entity representing the company, and with it came a new manufacturing facility. The company enjoyed great success from then on, producing 350 types of biscuits while exporting them all over the world. The brand and steamboat brand logo became synonymous with delicious biscuits for most of Europe.

* In this period of prosperity, Lazzaroni brand biscuits such as Germovita, Croccale, Nutrivo, and Oswego had their debut. Campbell’s then acquired the firm back in 1984, followed by Citterio in 1991. In 2004, a manufacturing plant for Lazzaroni was opened. Then, in 2008, the company was bought by the Ragosta Group with the intention of ushering a renaissance of the Lazzaroni brand after loads of restructuring came about. They mostly make products like Amaretti di Saronno and Frollini in vintage tin boxes.